Making stories worth watching
ROBERT TRUE — CREATIVE DIRECTOR & EXECUTIVE PRODUCERI develop original video concepts and shape them into stories that entertain, explain, and connect.At Visa, I lead creative work across video, podcasts, thought leadership, social, and creator partnerships, taking ideas from strategy through production, edit direction, distribution, and final delivery.
Colin & Samir: The Business Behind the Creators
VISA · Money Travels Podcast · Creator Economy FeatureAs Visa expanded its focus on the creator economy and began recognizing creators as small businesses, I saw an opportunity to bring that story to life through Colin & Samir’s experience building a media business.I secured their participation through cold outreach, developed the episode angle, built the researched outline, shaped the interview beats, and guided the paper and video edits through review. For the cold open, I selected quotes that traced their journey through ambition, setbacks, and reinvention, giving the episode a stronger narrative hook.My role: Episode concept · Guest recruitment · Editorial development · Interview structure · Production oversight · Edit directionResult: Part of a 23-episode Money Travels portfolio that reached 2.8M+ YouTube views and 367K+ watch hours. This episode earned 440K+ YouTube views and became one of the show’s strongest-performing stories.
Money Movement Masterclass
VISA · Educational Video · Lead-Generating Thought LeadershipI developed the Masterclass concept and outline to make global money movement easier to understand for business audiences. I selected Tim Moncrieff as the expert voice and worked with him to turn a complex product story into a clear, watchable educational format.During filming, I remotely directed Tim and the studio operator, shaping pacing, tone, and delivery. In the edit, I combined expert explanation with stock footage, animated iconography, music, and visual storytelling to make the ideas easier to follow.My role: Creative development · Expert selection · Producing · Remote direction · Script shaping · Editing & visual storytellingResult: One of Visa Direct’s most successful FY26 thought leadership pieces, driving 2.5K leads.
A Disney Dream 50 Years in the Making
PERSONAL STORYTELLING · YouTube VideoWhen creator Michelle True was asked to accompany family friend Lisa to Disneyland for her first visit in more than 50 years, I saw the shape of a real story: not just a day at the park, but a return to a memory.I developed the concept, title, thumbnail idea, and story outline, then filmed the trip, directed the on-camera moments, recorded a separate interview, and shaped the footage, music, and effects into the final video.My role: Concept · Story development · Producing · Directing · Filming · Interviewing · Editing · PackagingProof point: A personal project showing end-to-end story instincts, from concept and production through final edit.
CREATIVE JUDGMENT. PRODUCTION EXPERIENCE. CONTENT LEADERSHIP.
I’m a creative leader and executive producer with a hands-on background in video, editing, design, and storytelling. At Visa, my work spans podcasts, educational video, thought leadership, creator partnerships, executive content, and social campaigns.I lead internal teams, agencies, freelancers, and cross-functional partners, with broader leadership scope spanning $1M+ in budget ownership and 12+ agency partners.